Finding the right software for the job isn’t always as straightforward as it first seems, though, and I’ve found it’s particularly problematic when you’re analysing social media data. It’s no surprise, then, that programs for storing and analysing data have become so popular. But when you have a data set of over 200,000 words the prospect of doing a traditional pen-and-paper qualitative analysis quickly becomes unappealing. Spending the day lining up my coloured highlighters and lighting up my data set sounds pretty close to a perfect day at ‘work’. I soon created a twitter account that meant I could network quickly and easily with other scholars with similar interests, get quick-fire updates on conferences I couldn’t attend and live-tweet about those I could.Ĭomputer technology has also revolutionised the way I approach qualitative analysis. I could then access the quick notes I made on my phone or tablet on my PC later. Evernote allowed me to make notes when I had sudden inspiration on the go: on the train, in the park or on the school run. When I started working on my PhD in 2013, having not really written academically for 10 years, I was delighted to find that programs like Mendeley and EndNote had made child’s play of the once time-consuming and painstaking task of referencing. Advances in computer technology have made researchers’ lives an awful lot easier.
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